How Videos Dramatically Affect the Know, Like & Trust Factor

Build the Know, Like & Trust Factor with Video (1)

What is the Know, Like & Trust Factor?

It is a well-known fact that people are much more likely to do business with people that they know, like and trust.  This is a fundamental principle of networking.  Think about it – if you needed or wanted to buy something, would you prefer to buy it from a complete stranger or someone you know, like and trust? I’ll wager you would prefer the second!  This is especially true when we’re talking about buying online!

Scam Artists Have Given Online Marketing a Bad Name

Let’s face it, for a lot of years, online marketing has had a somewhat “scammy” reputation.  I’m not sure if that is a word, but I think you know what I mean.  Unfortunately, there are many unscrupulous folks who take advantage of the fact that they can sell to people without ever having to actually meet them or even talk with them on the phone!  They can even put faulty contact information online if they want!   These untrustworthy marketers have given the internet a bad name.

Best Way to Overcome This Obstacle

The very best way to overcome this is by using video.  There are several very good reasons for this.  When you do a video, people get to see your facial expressions and hear your voice.  They get to experience your personality and within a relatively short time – when they see your videos over and over – they begin to feel as though they actually know you!  Even though they have never met you in person, you are building the know, like and trust factor with them!  This is HUGE!

Think of the dynamic advantage you will have over most of your competition?  Even though there are a LOT of people doing videos these days, there are MANY more who are not.  You immediately cut your competition dramatically.  The other way you cut your competition down is because there is ONLY ONE YOU!  If you work on building your brand with your videos, people will connect YOU with the message you are putting out there!  Providing value-based information in video format is, without a doubt, the most dynamic marketing strategy available to those of us in the internet marketing space.

What’s Holding You Back?

Why not try it?  Just jump right in with both feet and have fun with it!

5 Tips to Build the Know, Like and Trust Factor with Your Audience

  1.  Build authority in your niche by posting value-based videos.  Including additional information or training in a blog or article will help increase your personal value to your community.
  2. Create a blog and use your personality to express your unique perspective.   Consistently present value to your community.
  3. Be authentic and real.  People want to align themselves with someone who is helpful and generous.  It is important to respond to their needs.  Be Nice!  Give freely of your knowledge.
  4. Being VISABLE on VIDEO is powerful.  Allowing your audience to hear you speak and see your body language will do wonders for your know, like and trust factor!
  5. Always give away your best “stuff”.  Don’t disappoint by breaking promises or not showing up when you say you will do something.


To Your Success!

Promoting Your Business Using Social Media




Pam Lambert

Success Coach and Mentor


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